Charley Brennand
PPC Expert

Charley Brennand

Founder, The PPC Academy & Performance MCR

Charley is your typical straight-talking, northern English girl with a VERY colourful backstory looking to share her experiences with others to relate, connect and inspire. She hopes to show people that perseverance, figuring it out and true grit are the main components to success in marketing. She’s headed up paid media activity for some of the UK’s biggest household brands such as JD Sports, Webuyanycar, Domino’s Pizza and REFY to name a few.

She setup The PPC Academy, a Paid Media community based in Manchester, in Oct 2023 to make PPC skills more accessible to both existing practitioners and those looking to enter and upskill. It also aims to provide a friendly, diverse and informal setting to allow peers to connect and build relationships. After all, things are easier when we work together! She is also the Founder of the brand-new performance marketing conference launching in June 2025, Performance MCR, a niche-focused conference for performance marketers based in Manchester, UK.

Presentation Title:
"KPI Conundrum"

How storytelling can make marketing better when we’re drowning in a KPI hell.