Dale Bertrand

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Presentation title:

"Reverse Engineering Google’s AI: Unlocking Emerging SEO Opportunities"

As Google transitions to generative AI search, the impact on consumer search behavior, search marketing strategy, and consumers’ perception of web content will be massive. Search marketers need to update their SEO strategies to effectively influence these emerging algorithms. Join SEO and AI expert Dale Bertrand as he unpacks the technology powering Google's generative AI search algorithms and uncovers the new rules of SEO. This presentation will guide search marketers through the fundamentals of generative AI search engines and provide detailed strategies to optimize effectively for generative AI search.

Takeaways:

• Understand how Google's generative AI search works
• Adapt as Google evolves beyond keyword search
• Position your content for generative AI discoverability
• Apply the new rules of SEO for Google's AI search