Evangelos Katsaras

Evangelos Katsaras, a Certified DPO Executive and EU-qualified Attorney at Law, is a business-oriented lawyer with extensive expertise in Data Protection and Privacy Law. With a proven track record in project management, Evangelos has successfully guided organizations in aligning their business strategies with privacy standards and regulations.

Evangelos brings a wealth of international experience, having worked across diverse industries to implement effective privacy frameworks and ensure compliance with global laws. He has trained numerous marketing professionals, empowering them to navigate complex privacy regulations and integrate compliance into their marketing strategies.

As a leader in global strategic compliance programs, Evangelos excels in overseeing end-to-end processes, ensuring that privacy frameworks are tailored to support the organization's broader business objectives while adhering to applicable privacy laws and best practices.

Presentation Title:

"Navigating the Shift: From Traditional Targeting to Privacy-First Marketing in a Data-Driven World"

As third-party cookies are phased out and privacy regulations tighten, marketers are faced with the challenge of adapting their strategies to meet consumer expectations and compliance requirements. This session will explore the shift toward privacy-first marketing and how businesses can achieve effective performance marketing while prioritizing privacy.

Takeaways:

• Understand why privacy matters: Learn about the growing importance of consumer privacy and how it influences marketing strategies.
• Discover privacy-friendly alternatives: Dive into first- and zero-party cookie strategies and understand how they support effective targeting without compromising privacy.
• Explore real-world examples: See how companies have successfully adapted to privacy regulations while optimizing their marketing performance.
• Practical guidance for implementation: Gain actionable insights on how to navigate this shift and implement privacy-compliant marketing strategies to achieve better ROI.