Kate Nightingale

Kate Nightingale is a consumer, retail and design psychologist.

She is a Chief Behavioural Officer at Humanising Brands, a behavioural strategy, design and innovation agency for challenger brands and visionary leaders. We create better world by making brands more HUMAN.

Throughout the years Kate worked with brands like Nespresso, Swarovski, Ocado, EE, Dowsing & Reynolds, Klarna, Harvey Nichols, Samsung, Worldpay, Disney, Crowd DNA as well as various start-ups, scale ups and large established luxury marketplaces.

Kate founded Women of Retail community in 2023 to celebrate female and diverse voices of the retail industry.
To support the future generations of leaders Kate also lectures in consumer behaviour, marketing and UX design on Regent's University and London College of Fashion.

A renowned keynote speaker, moderator and chair, Kate featured at eTail (London & Toronto), IRX, DCX, Campaign Brand Forum, Retail Week Masterclass and more with raving audience reviews as well as regularly being asked to return year after year. A frequent favourite of journalists, Kate's comments appeared in The Business of Fashion, Vogue, Sky News, BBC News, Guardian and more.

Presentation Title:

"Customers' Minds: The Now & The Future"

Retail psychologist Kate Nightingale will dive deep into people's minds and uncover secret forces driving their consumption now and even 20 years into the future. She will decipher how wider socioeconomic changes affect consumers' psychology and how brands can take advantage of that knowledge to stand out and stay ahead.