Konstantinos Androutsos

Konstantinos, who is fascinated by numbers, new technologies and computing engineering, is today the Chief Marketing Officer at ROIX, applying results-oriented and data-driven digital marketing strategies for SMBs & Brands.

Since 2005, he’s been working on Digital Marketing, in various digital marketing roles, such as Performance Marketing Lead, Senior Director, Digital Marketing Manager etc. on agencies and brands, while he has managed an ad spend portfolio of more than € 30M.

He has participated as a speaker in various international events for digital marketing and technology.

Since 2012, he has been teaching digital marketing strategy and performance marketing at various training organizations and colleges. Since 2020, he has served as the Academic Advisor for the Hellenic American Union’s Certificate in Digital Marketing.

He holds a Bachelor's degree in Applied Informatics in Management and Economics, and an MSc in Information Technology.

Presentation Title:

"Brandformance and Its Impact on Performance Effectiveness"

How can we strategically manage an SMB from a branding perspective to improve its performance KPIs? We constantly hear that CPAs and CPCs are on the rise. So what does that really mean? Are those truly the most important KPIs for a business? Perhaps we need to look at the bigger picture of overall profitability and understand how content—both directly and indirectly—affects that profitability.

What happens when a company decides to adapt its strategy based on its target audience and core values? How does that choice influence its marketing tools and overall outcomes?