Marina Vasilara

Marina Vasilara serves as the Director of Global Digital Communication and E-Commerce at APIVITA, an innovative natural cosmetics company. APIVITA has been part of the PUIG Group since 2017, with global distribution and a presence in 55 countries. She is responsible for APIVITA’s global digital strategy, communication, and online sales, including its 10 e-shops (DTC). In 2024, she was re-elected for another two-year term as Secretary General of the Greek Ecommerce Association.

Presentation Title:

THE PEAK AWARDS SHOWCASE

APIVITA | APIVITA conquers European markets through performance marketing

Marina Vasilara serves as the Director of Global Digital Communication and E-Commerce at APIVITA, an innovative natural cosmetics company. APIVITA has been part of the PUIG Group since 2017, with global distribution and a presence in 55 countries. She is responsible for APIVITA’s global digital strategy, communication, and online sales, including its 10 e-shops (DTC). In 2024, she was re-elected for another two-year term as Secretary General of the Greek Ecommerce Association.