Natalie Revela

Natalie Revela is the Marketing Manager at iStorm, the Apple Premium Partner retail chain with 18 stores in Greece and Cyprus. With nearly a decade of experience in the competitive retail sector, Natalie has implemented omnichannel marketing campaigns and led diverse teams to deliver complex projects aimed at enhancing customer experience. Throughout her career, she has been passionate about innovative marketing strategies that drive customer engagement and business growth.

Presentation Title:

THE PEAK AWARDS SHOWCASE

iStorm | iPhone 15 Launch – High Tech…Higher Results

The purpose of the iPhone 15 launch campaign was to maximize transactions and revenue for the new model, surpassing the already impressive results of the iPhone 14 launch. By implementing a full-funnel strategy, we developed a multi-touchpoint digital plan that utilized a variety of channels at each stage of communication. The results highlight the effectiveness of our approach in enhancing customer engagement and driving sales.