Stavros Theodoratos

Stavros Theodoratos is the Digital Acquisition, MarTech & Business Intelligence Director for Public Group, a leading Greek omnichannel retailer in Technology, Entertainment, and Home Appliances, trading in Greece and Cyprus. Leveraging over 10 years of experience, he has consistently delivered impactful results by effectively managing and motivating Tech, Growth, and Data teams through periods of rapid business expansion. His motivation has been instrumental in achieving sustainable growth and profitability, including playing a key role in one of the Greek Sports Fashion industry’s most successful acquisitions.

Panel Discussion:

"Navigating the Shift: From Traditional Targeting to Privacy-First Marketing in a Data-Driven World"

As third-party cookies are phased out and privacy regulations tighten, marketers are faced with the challenge of adapting their strategies to meet consumer expectations and compliance requirements. This session will explore the shift toward privacy-first marketing and how businesses can achieve effective performance marketing while prioritizing privacy.