Afroditi Vogdanou

With more than 7 years of dynamic experience in the ever-evolving realm of performance marketing, Afroditi is devoted to designing, planning, implementing, and optimizing complex digital marketing activities that drive increased awareness and profitability. Throughout her career, she participated in the delivery of demanding digital marketing projects of various verticals, while handling 7 digit yearly marketing budgets. Armed with an MBA and a passion for leveraging data-driven insight, she continues to be a driving force, ensuring that businesses not only keep up with the latest trends but lead the way in innovative and effective performance marketing strategies.

Presentation Title:

"Attention is the New Click: Redefining Media Buying in the Age of Engagement"

Keypoints:
1. Why Attention Matters: The Difference Between Reach and Attention
2. Attention Methodology (Lumen & IAS)
3. The Role of Attention in Media Planning & Buying (Attention KPIs & Attention-Based Optimisation)
4. The cost of attention - Do I have to pay a CPM premium to grab more attention?
5. The most attention-grabbing formats in META & Google